Although the article is 2 years old, it points the basics of what branding is. Read it all the way, because you might have to learn something important out of it. I sure did ;)

four concentric circles of a web 2.0 name

What makes a logo good? There are a lot of things that make the difference between a good and a bad logo, and it’s a fact that we can talk for hours about this. In the end, all those symbols and every single line and color used in a logo, together with the good taste in combining them, make a logo good.

This is a logo that i personally like, because it sums up everything it should.

CYYZ V3 from Logosauce.com

It’s fun, crazy, colorful, easy to understand, it has a nice font, and it’s wacky as the job!

Once again, great work and keep it up dude!

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footnote

concept [kon-sept]: an idea of something formed by mentally combining all its characteristics or particulars; a construct..

spot [spot]: (verb) to detect or recognize; locate or identify by seeing..

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